{"id":130579,"date":"2024-05-21T09:15:07","date_gmt":"2024-05-21T06:15:07","guid":{"rendered":"https:\/\/tietopankki.crnet.fi\/fi\/news\/fashion-giants-pledge-to-collaborate-on-circular-business-model-trials\/"},"modified":"2024-05-21T09:15:07","modified_gmt":"2024-05-21T06:15:07","slug":"fashion-giants-pledge-to-collaborate-on-circular-business-model-trials","status":"publish","type":"post","link":"https:\/\/tietopankki.crnet.fi\/en\/news\/fashion-giants-pledge-to-collaborate-on-circular-business-model-trials\/","title":{"rendered":"Fashion giants pledge to collaborate on circular business model trials"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-message\">\n    <p>You are unauthorized to view this page.<\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n            \n<div class=\"mp_wrapper mp_login_form\">\n                  <!-- mp-login-form-start -->     <form name=\"mepr_loginform\" id=\"mepr_loginform\" class=\"mepr-form\" action=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/\" method=\"post\" data-trp-original-action=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/\">\n            <div class=\"mp-form-row mepr_username\">\n        <div class=\"mp-form-label\">\n                              <label for=\"user_login\">Username<\/label>\n        <\/div>\n        <input type=\"text\" name=\"log\" id=\"user_login\" value=\"\" \/>\n      <\/div>\n      <div class=\"mp-form-row mepr_password\">\n        <div class=\"mp-form-label\">\n          <label for=\"user_pass\">Password<\/label>\n          <div class=\"mp-hide-pw\">\n            <input type=\"password\" name=\"pwd\" id=\"user_pass\" value=\"\" \/>\n            <button type=\"button\" class=\"button mp-hide-pw hide-if-no-js\" data-toggle=\"0\" aria-label=\"Show password\">\n              <span class=\"dashicons dashicons-visibility\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/div>\n        <\/div>\n      <\/div>\n            <div>\n        <label><input name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> Remember Me<\/label>\n      <\/div>\n      <div class=\"mp-spacer\">&nbsp;<\/div>\n      <div class=\"submit\">\n        <input type=\"submit\" name=\"wp-submit\" id=\"wp-submit\" class=\"button-primary mepr-share-button\" value=\"Log In\" \/>\n        <input type=\"hidden\" name=\"redirect_to\" value=\"\/en\/wp-json\/wp\/v2\/posts\/130579\" \/>\n        <input type=\"hidden\" name=\"mepr_process_login_form\" value=\"true\" \/>\n        <input type=\"hidden\" name=\"mepr_is_login_page\" value=\"false\" \/>\n      <\/div>\n    <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n    <div class=\"mp-spacer\">&nbsp;<\/div>\n    <div class=\"mepr-login-actions\">\n        <a\n          href=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/?action=forgot_password\"\n          title=\"Click here to reset your password\"\n        >\n          Forgot Password        <\/a>\n    <\/div>\n\n      \n    <!-- mp-login-form-end --> \n  <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"smart_content_wrapper\">\n<p>The likes of H&amp;M Group, Primark and Zalando have joined a new collaborative initiative aimed at scaling business models that do not rely on selling new items, such as repair and resale. The Fashion ReModel initiative is being convened by the Ellen MacArthur Foundation, an international charity which exists to accelerate and document the transition to a circular economy.<\/p>\n<p>Participarting businesses are being tasked with trialing and testing business offerings which decouple revenue from the production of new garments. These could include resale, repair, rental, upcycling and garment maintenance or customization. The hope is that the scheme will provide learnings on successfully scaling these business models. Participating businesses will also present findings to policymakers.<\/p>\n<p>The scheme is being launched today (21 May) at The Global Fashion Summit in Copenhagen. This annual event convenes decision-makers from across the industry to co-create solutions to environmental, social, ethical and governance challenges. It is not yet clear which initiatives the participating brands will launch, or when. This article will be updated if this information is released. The initial participants are Arc\u2019teryx, Reformation, Zalando, Primark and H&amp;M Group, the latter of which is the parent company for brands including Arket, COS and Weekday.<\/p>\n<p>Several of these brands have tested circular business models before. H&amp;M, for example, has tested rental in-store in Sweden since 2019 and the UK since 2022. And Arc\u2019teryx has been providing care, repair and resale since late 2021. Nonetheless, their businesses predominantly rely on selling new products.<\/p>\n<p>\u201cIn order to challenge conventional linear models and create a new normal, brands must decouple revenue from production by accelerating efforts to redesign the products of the future, as well as rethinking the services and business models which deliver them to customers and keep them in use,\u201d said the Ellen MacArthur Foundation\u2019s fashion lead Jules Lennon. \u201cThe fashion industry is rooted in reinvention and we welcome business-led action towards a world where, instead of being worn once and discarded, clothes can be used many more times and threaded through the lives of more people.\u201d<\/p>\n<p>An oft-quoted statistic from the Ellen MacArthur Foundation is that a bin lorry full of fashion is either burned, dumped or landfilled globally every second. Fashion production has scaled more rapidly than recycling and reuse systems have and this, coupled with the technical challenges of recycling blended textiles, has led to a significant waste mountain.<\/p>\n<p>The Foundation believes that circular options could take around one-quarter of the fashion market share by 2030 with the right support from businesses and policymakers. Stand.Earth has this week published an assessment of the sustainability data of 11 of the world\u2019s largest and most influential fashion brands. None of them publicly share data on the number of products they produce and sell each year, in tonnes.<\/p>\n<p>Source: <a rel=\"noopener\" href=\"https:\/\/www.edie.net\/fashion-giants-pledge-to-collaborate-on-circular-business-model-trials\/\">edie.net<\/a><\/p>\n<\/div>\n<p>The post <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\/vaufien\/fashion-giants-pledge-to-collaborate-on-circular-business-model-trials\/\">Fashion giants pledge to collaborate on circular business model trials<\/a> appeared first on <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\">Vastuullisuusuutiset.fi<\/a>.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[14601,14602,606,607,608],"class_list":["post-130579","post","type-post","status-publish","format-standard","hentry","category-news","tag-circular-business","tag-fashion-giants","tag-vau_viikkokatsaus","tag-vauen","tag-vaufien"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts\/130579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/comments?post=130579"}],"version-history":[{"count":0,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts\/130579\/revisions"}],"wp:attachment":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/media?parent=130579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/categories?post=130579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/tags?post=130579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}