{"id":136911,"date":"2025-01-28T09:05:35","date_gmt":"2025-01-28T07:05:35","guid":{"rendered":"https:\/\/tietopankki.crnet.fi\/fi\/news\/black-owned-brands-urge-us-consumers-not-to-boycott-target-over-end-of-diversity-efforts\/"},"modified":"2025-01-28T09:05:35","modified_gmt":"2025-01-28T07:05:35","slug":"black-owned-brands-urge-us-consumers-not-to-boycott-target-over-end-of-diversity-efforts","status":"publish","type":"post","link":"https:\/\/tietopankki.crnet.fi\/en\/news\/black-owned-brands-urge-us-consumers-not-to-boycott-target-over-end-of-diversity-efforts\/","title":{"rendered":"Black-owned brands urge US consumers not to boycott Target over end of diversity efforts"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-message\">\n    <p>You are unauthorized to view this page.<\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n            \n<div class=\"mp_wrapper mp_login_form\">\n                  <!-- mp-login-form-start -->     <form name=\"mepr_loginform\" id=\"mepr_loginform\" class=\"mepr-form\" action=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/\" method=\"post\" data-trp-original-action=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/\">\n            <div class=\"mp-form-row mepr_username\">\n        <div class=\"mp-form-label\">\n                              <label for=\"user_login\">Username<\/label>\n        <\/div>\n        <input type=\"text\" name=\"log\" id=\"user_login\" value=\"\" \/>\n      <\/div>\n      <div class=\"mp-form-row mepr_password\">\n        <div class=\"mp-form-label\">\n          <label for=\"user_pass\">Password<\/label>\n          <div class=\"mp-hide-pw\">\n            <input type=\"password\" name=\"pwd\" id=\"user_pass\" value=\"\" \/>\n            <button type=\"button\" class=\"button mp-hide-pw hide-if-no-js\" data-toggle=\"0\" aria-label=\"Show password\">\n              <span class=\"dashicons dashicons-visibility\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/div>\n        <\/div>\n      <\/div>\n            <div>\n        <label><input name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> Remember Me<\/label>\n      <\/div>\n      <div class=\"mp-spacer\">&nbsp;<\/div>\n      <div class=\"submit\">\n        <input type=\"submit\" name=\"wp-submit\" id=\"wp-submit\" class=\"button-primary mepr-share-button\" value=\"Log In\" \/>\n        <input type=\"hidden\" name=\"redirect_to\" value=\"\/en\/wp-json\/wp\/v2\/posts\/136911\" \/>\n        <input type=\"hidden\" name=\"mepr_process_login_form\" value=\"true\" \/>\n        <input type=\"hidden\" name=\"mepr_is_login_page\" value=\"false\" \/>\n      <\/div>\n    <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n    <div class=\"mp-spacer\">&nbsp;<\/div>\n    <div class=\"mepr-login-actions\">\n        <a\n          href=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/?action=forgot_password\"\n          title=\"Click here to reset your password\"\n        >\n          Forgot Password        <\/a>\n    <\/div>\n\n      \n    <!-- mp-login-form-end --> \n  <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"smart_content_wrapper\">\nPlease don&#8217;t boycott Target (TGT.N), opens new tab: That&#8217;s the message from Black founders and influencers to consumers about a backlash against the retailer&#8217;s decision to end its diversity, equity and inclusion efforts. With the U.S. political climate trending right, the Minneapolis-based company announced the move on Friday prompting calls for a boycott of its stores from labor advocacy group We Are Somebody and a Minneapolis city council member.<\/p>\n<p>The campaign would be aimed at hurting the company&#8217;s sales and preventing Target from profiting from products by minority-owned companies, advocates said. But Black-owned companies and entrepreneurs urged against a boycott on Monday, saying they would lose revenue and consumer exposure, which would harm the brands more than the retailer. &#8221;If we all decide to boycott &#8230; so many of us will be affected and our sales will drop &#8212; our businesses will be hurt,&#8221; Tabitha Brown, an actress whose kitchenwares are sold at Target, said in an Instagram post.<\/p>\n<p>Target did not immediately respond to requests for comment on the boycott calls.Building on previous inclusivity efforts, Target in 2022 set a goal of making a financial commitment of more than $2 billion to Black-owned businesses by 2025 and to have more than 500 Black-owned brands in its stores. The company has said it was on track to meet its goals. Consumers who want to boycott Target should instead spend their dollars on products from Black-owned businesses at the retailer, said April Showers, founder and chief executive of toy, apparel and home goods brand Afro Unicorn, which has been sold at Target since 2022. Called the black soldier fly. It&#8217;s a beneficial insect that eats enormous quantity of waste. &#8221;Target is about money,&#8221; she said. &#8221;Target is not going to remove any of our products if they&#8217;re performing well, so we&#8217;re saying be strategic with your dollar.&#8221;<\/p>\n<p>A boycott of Target could also hurt the growth potential of Black brands due to reduced visibility and geographic footprint if their products start to be dropped from the chain&#8217;s nearly 2,000 stores and on its website. &#8221;If you don&#8217;t buy our products in Target, they will cancel us from their shelves and make us buy back the products they already purchased from us,&#8221; Black-owned doll brand Beautiful Curly Me said on its Instagram account on Sunday.<\/p>\n<p>Some backers of a Target boycott call for buying directly from Black-owned brands&#8217; websites instead. But many founders do not want to miss out on the millions of shoppers who enter Target&#8217;s stores every week. &#8221;We have dolls on our websites, but having your dolls in mass retail stores gives you a different kind of visibility to millions and really helps us expand,&#8221; Beautiful Curly Me said.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/black-owned-brands-urge-us-consumers-not-boycott-target-over-end-diversity-2025-01-28\/\">Read more&gt;&gt;<\/a><\/p>\n<p>Source: <a rel=\"noopener\" href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/black-owned-brands-urge-us-consumers-not-boycott-target-over-end-diversity-2025-01-28\/\">Reuters<\/a><\/p>\n<\/div>\n<p>The post <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\/vaufien\/black-owned-brands-urge-us-consumers-not-to-boycott-target-over-end-of-diversity-efforts\/\">Black-owned brands urge US consumers not to boycott Target over end of diversity efforts<\/a> appeared first on <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\">Vastuullisuusuutiset.fi<\/a>.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[17735,17736,606,607,608],"class_list":["post-136911","post","type-post","status-publish","format-standard","hentry","category-news","tag-trending","tag-u-s-political-climate","tag-vau_viikkokatsaus","tag-vauen","tag-vaufien"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts\/136911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/comments?post=136911"}],"version-history":[{"count":0,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts\/136911\/revisions"}],"wp:attachment":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/media?parent=136911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/categories?post=136911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/tags?post=136911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}