{"id":138811,"date":"2025-04-04T07:58:01","date_gmt":"2025-04-04T04:58:01","guid":{"rendered":"https:\/\/tietopankki.crnet.fi\/fi\/news\/consumer-purchases-most-influenced-by-recyclability-claims-amcor-research-suggests\/"},"modified":"2025-04-04T07:58:01","modified_gmt":"2025-04-04T04:58:01","slug":"consumer-purchases-most-influenced-by-recyclability-claims-amcor-research-suggests","status":"publish","type":"post","link":"https:\/\/tietopankki.crnet.fi\/en\/news\/consumer-purchases-most-influenced-by-recyclability-claims-amcor-research-suggests\/","title":{"rendered":"Consumer purchases most influenced by recyclability claims, Amcor research suggests"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-message\">\n    <p>You are unauthorized to view this page.<\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n            \n<div class=\"mp_wrapper mp_login_form\">\n                  <!-- mp-login-form-start -->     <form name=\"mepr_loginform\" id=\"mepr_loginform\" class=\"mepr-form\" action=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/\" method=\"post\" data-trp-original-action=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/\">\n            <div class=\"mp-form-row mepr_username\">\n        <div class=\"mp-form-label\">\n                              <label for=\"user_login\">Username<\/label>\n        <\/div>\n        <input type=\"text\" name=\"log\" id=\"user_login\" value=\"\" \/>\n      <\/div>\n      <div class=\"mp-form-row mepr_password\">\n        <div class=\"mp-form-label\">\n          <label for=\"user_pass\">Password<\/label>\n          <div class=\"mp-hide-pw\">\n            <input type=\"password\" name=\"pwd\" id=\"user_pass\" value=\"\" \/>\n            <button type=\"button\" class=\"button mp-hide-pw hide-if-no-js\" data-toggle=\"0\" aria-label=\"Show password\">\n              <span class=\"dashicons dashicons-visibility\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/div>\n        <\/div>\n      <\/div>\n            <div>\n        <label><input name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> Remember Me<\/label>\n      <\/div>\n      <div class=\"mp-spacer\">&nbsp;<\/div>\n      <div class=\"submit\">\n        <input type=\"submit\" name=\"wp-submit\" id=\"wp-submit\" class=\"button-primary mepr-share-button\" value=\"Log In\" \/>\n        <input type=\"hidden\" name=\"redirect_to\" value=\"\/en\/wp-json\/wp\/v2\/posts\/138811\" \/>\n        <input type=\"hidden\" name=\"mepr_process_login_form\" value=\"true\" \/>\n        <input type=\"hidden\" name=\"mepr_is_login_page\" value=\"false\" \/>\n      <\/div>\n    <input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n    <div class=\"mp-spacer\">&nbsp;<\/div>\n    <div class=\"mepr-login-actions\">\n        <a\n          href=\"https:\/\/tietopankki.crnet.fi\/en\/login-2\/?action=forgot_password\"\n          title=\"Click here to reset your password\"\n        >\n          Forgot Password        <\/a>\n    <\/div>\n\n      \n    <!-- mp-login-form-end --> \n  <\/div>\n      <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"smart_content_wrapper\">\n<p>Amcor has released the third edition of its consumer claims research report, sharing its 2025 findings. Based on the responses of 3,351 consumers surveyed in the UK, Italy, France, Germany, Sweden, and Poland \u2013 the report aims to provide brands with valuable insight into how consumer preferences are accelerating the move to more responsible packaging. Key findings include 71% of consumers understanding claims that state \u2018made with recycled materials\u2019, up by by 4% since 202, and a growing trend in paper-based packaging, with 72% of consumers reporting that they understand paper-based packaging claims and use them to inform purchasing decisions.<\/p>\n<p>The company recommends that brands can respond to this by switching to recyclable or paper-based packaging with clear on-pack messaging and instructions. The research also points to a growing preference for paper-based packaging as a material that has strong shelf appeal and is easily recognised and trusted by consumers.<\/p>\n<p>Apparently, 72% of European consumers understand paper-based packaging claims and use them to inform purchasing decisions, and 18% of consumers said they are willing to pay more for this kind of packaging. In related news, Orkla Suomi recently began piloting a high-barrier paper wrapper from UPM Specialty Papers for its Panda Milk Chocolate brand, intending to increase the share of renewable content in its packaging portfolio while maintaining recyclability. Claiming to offer a suitable grease barrier without an additional plastic layer, the paper has received BfR and FDA certification for food safety.<\/p>\n<p>Source: <a rel=\"noopener\" href=\"https:\/\/packagingeurope.com\/news\/consumer-purchases-most-influenced-by-recyclability-claims-amcor-research-suggests\/12687.article\">Packaging Europe<\/a><\/p>\n<\/div>\n<p>The post <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\/environmental-news-en\/3-690\/\">Consumer purchases most influenced by recyclability claims, Amcor research suggests<\/a> appeared first on <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\">Vastuullisuusuutiset.fi<\/a>.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[14445,1324,575,6861],"class_list":["post-138811","post","type-post","status-publish","format-standard","hentry","category-news","tag-amcor","tag-consumer","tag-environmental-news-en","tag-recyclability"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts\/138811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/comments?post=138811"}],"version-history":[{"count":0,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/posts\/138811\/revisions"}],"wp:attachment":[{"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/media?parent=138811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/categories?post=138811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/en\/wp-json\/wp\/v2\/tags?post=138811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}