{"id":131501,"date":"2024-06-14T07:55:47","date_gmt":"2024-06-14T04:55:47","guid":{"rendered":"https:\/\/tietopankki.crnet.fi\/fi\/news\/clean-v-green-disgust-wins-out-over-eco-ideals-when-doing-laundry-study-finds\/"},"modified":"2024-06-14T07:55:47","modified_gmt":"2024-06-14T04:55:47","slug":"clean-v-green-disgust-wins-out-over-eco-ideals-when-doing-laundry-study-finds","status":"publish","type":"post","link":"https:\/\/tietopankki.crnet.fi\/fi\/news\/clean-v-green-disgust-wins-out-over-eco-ideals-when-doing-laundry-study-finds\/","title":{"rendered":"Clean v green: \u2018disgust wins out\u2019 over eco ideals when doing laundry, study finds"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-message\">\n    <p>You are unauthorized to view this page.<\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n            \n<div class=\"mp_wrapper mp_login_form\">\n                  <!-- mp-login-form-start -->     <form name=\"mepr_loginform\" id=\"mepr_loginform\" class=\"mepr-form\" action=\"https:\/\/tietopankki.crnet.fi\/fi\/login-2\/\" method=\"post\">\n            <div class=\"mp-form-row mepr_username\">\n        <div class=\"mp-form-label\">\n                              <label for=\"user_login\">Username<\/label>\n        <\/div>\n        <input type=\"text\" name=\"log\" id=\"user_login\" value=\"\" \/>\n      <\/div>\n      <div class=\"mp-form-row mepr_password\">\n        <div class=\"mp-form-label\">\n          <label for=\"user_pass\">Password<\/label>\n          <div class=\"mp-hide-pw\">\n            <input type=\"password\" name=\"pwd\" id=\"user_pass\" value=\"\" \/>\n            <button type=\"button\" class=\"button mp-hide-pw hide-if-no-js\" data-toggle=\"0\" aria-label=\"Show password\">\n              <span class=\"dashicons dashicons-visibility\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/div>\n        <\/div>\n      <\/div>\n            <div>\n        <label><input name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> Remember Me<\/label>\n      <\/div>\n      <div class=\"mp-spacer\">&nbsp;<\/div>\n      <div class=\"submit\">\n        <input type=\"submit\" name=\"wp-submit\" id=\"wp-submit\" class=\"button-primary mepr-share-button \" value=\"Log In\" \/>\n        <input type=\"hidden\" name=\"redirect_to\" value=\"\/fi\/wp-json\/wp\/v2\/posts\/131501\" \/>\n        <input type=\"hidden\" name=\"mepr_process_login_form\" value=\"true\" \/>\n        <input type=\"hidden\" name=\"mepr_is_login_page\" value=\"false\" \/>\n      <\/div>\n    <\/form>\n    <div class=\"mp-spacer\">&nbsp;<\/div>\n    <div class=\"mepr-login-actions\">\n        <a\n          href=\"https:\/\/tietopankki.crnet.fi\/fi\/login-2\/?action=forgot_password\"\n          title=\"Click here to reset your password\"\n        >\n          Forgot Password        <\/a>\n    <\/div>\n\n      \n    <!-- mp-login-form-end --> \n  <\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"smart_content_wrapper\">\n<p>Fear of being seen as unclean drives overwashing of clothes at expense of environment, Swedish scientists say. Swedish scientists surveyed a representative sample of 2,000 people and found that when asked, in effect, to air their dirty laundry, their fear of being seen as unclean overpowered environmental identities. When it comes to behaviours, \u201cdisgust simply wins out\u201d, said Erik Klint, a researcher at Chalmers University of Technology, in Gothenburg, Sweden, and lead author of the study. \u201cThe study shows that the higher our sensitivity to disgust, the more we wash, regardless of whether we value our environmental identity highly.\u201d<\/p>\n<p>Klint and his colleague knew from previous research that many people do not link their laundry to the environment, despite washing machines draining energy and water. After seeing that studies to alter habits had mostly failed, the researchers decided to explore the societal dimensions that make people overwash clothes. They found a high sensitivity to disgust, shame or violations of cleanliness norms was associated with frequent use of washing machines. They found no such effect for environmental beliefs. The dilemma, the scientists concluded, is that the risk of societal pushback takes priority over abstract intentions such as reducing emissions.<\/p>\n<p>Fast fashion has long been under fire from sustainably minded shoppers, but wasteful washing practices have so far escaped much attention. The average European household does four to five loads of laundry a week, and though the frequency of washing has stayed steady for 20 years, the size of the machines\u2019 drums has grown. The share of devices that could hold 6kg rose from 2% of sales in 2004 to 64% in 2015, according to a report commissioned by the French environment agency.<\/p>\n<p>Source: <a rel=\"noopener\" href=\"https:\/\/www.theguardian.com\/environment\/article\/2024\/jun\/13\/clean-v-green-disgust-eco-ideals-laundry-study\">Guardian<\/a><\/p>\n<\/div>\n<p>The post <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\/environmental-news-en\/6-532\/\">Clean v green: \u2018disgust wins out\u2019 over eco ideals when doing laundry, study finds<\/a> appeared first on <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\">Vastuullisuusuutiset.fi<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[575,8762,14927,14928],"class_list":["post-131501","post","type-post","status-publish","format-standard","hentry","category-news","tag-environmental-news-en","tag-laundry","tag-overwashing","tag-societal-pushback"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/posts\/131501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/comments?post=131501"}],"version-history":[{"count":0,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/posts\/131501\/revisions"}],"wp:attachment":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/media?parent=131501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/categories?post=131501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/tags?post=131501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}