{"id":131614,"date":"2024-06-18T07:30:11","date_gmt":"2024-06-18T04:30:11","guid":{"rendered":"https:\/\/tietopankki.crnet.fi\/fi\/news\/you-cant-be-green-if-youre-in-the-red-how-can-businesses-be-sustainable-and-hold-bottom-line\/"},"modified":"2024-06-18T07:30:11","modified_gmt":"2024-06-18T04:30:11","slug":"you-cant-be-green-if-youre-in-the-red-how-can-businesses-be-sustainable-and-hold-bottom-line","status":"publish","type":"post","link":"https:\/\/tietopankki.crnet.fi\/fi\/news\/you-cant-be-green-if-youre-in-the-red-how-can-businesses-be-sustainable-and-hold-bottom-line\/","title":{"rendered":"\u2018You can\u2019t be green if you\u2019re in the red\u2019: How can businesses be sustainable and hold bottom line?"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-message\">\n    <p>You are unauthorized to view this page.<\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n            \n<div class=\"mp_wrapper mp_login_form\">\n                  <!-- mp-login-form-start -->     <form name=\"mepr_loginform\" id=\"mepr_loginform\" class=\"mepr-form\" action=\"https:\/\/tietopankki.crnet.fi\/fi\/login-2\/\" method=\"post\">\n            <div class=\"mp-form-row mepr_username\">\n        <div class=\"mp-form-label\">\n                              <label for=\"user_login\">Username<\/label>\n        <\/div>\n        <input type=\"text\" name=\"log\" id=\"user_login\" value=\"\" \/>\n      <\/div>\n      <div class=\"mp-form-row mepr_password\">\n        <div class=\"mp-form-label\">\n          <label for=\"user_pass\">Password<\/label>\n          <div class=\"mp-hide-pw\">\n            <input type=\"password\" name=\"pwd\" id=\"user_pass\" value=\"\" \/>\n            <button type=\"button\" class=\"button mp-hide-pw hide-if-no-js\" data-toggle=\"0\" aria-label=\"Show password\">\n              <span class=\"dashicons dashicons-visibility\" aria-hidden=\"true\"><\/span>\n            <\/button>\n          <\/div>\n        <\/div>\n      <\/div>\n            <div>\n        <label><input name=\"rememberme\" type=\"checkbox\" id=\"rememberme\" value=\"forever\" \/> Remember Me<\/label>\n      <\/div>\n      <div class=\"mp-spacer\">&nbsp;<\/div>\n      <div class=\"submit\">\n        <input type=\"submit\" name=\"wp-submit\" id=\"wp-submit\" class=\"button-primary mepr-share-button \" value=\"Log In\" \/>\n        <input type=\"hidden\" name=\"redirect_to\" value=\"\/fi\/wp-json\/wp\/v2\/posts\/131614\" \/>\n        <input type=\"hidden\" name=\"mepr_process_login_form\" value=\"true\" \/>\n        <input type=\"hidden\" name=\"mepr_is_login_page\" value=\"false\" \/>\n      <\/div>\n    <\/form>\n    <div class=\"mp-spacer\">&nbsp;<\/div>\n    <div class=\"mepr-login-actions\">\n        <a\n          href=\"https:\/\/tietopankki.crnet.fi\/fi\/login-2\/?action=forgot_password\"\n          title=\"Click here to reset your password\"\n        >\n          Forgot Password        <\/a>\n    <\/div>\n\n      \n    <!-- mp-login-form-end --> \n  <\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"smart_content_wrapper\">\n<p>Businesses have never been under so much pressure to deliver on sustainability but balancing it with profitability is becoming increasingly complex in a world of geopolitical unrest and disinformation. \u201cWe once had a client who said, \u2018you can\u2019t be green if you\u2019re in the red.\u2019 I think that\u2019s a really important way to think about things,\u201d said Amy Brachio, Global Vice Chair, Sustainability, at consultancy firm Ernst &amp; Young (EY).<\/p>\n<p>How can businesses be both profitable and sustainable? Speaking at the Cannes Lions Festival of Creativity, Brachio told Euronews Business that the idea of creating an economy in which business, people and the planet can all thrive is currently \u201cout of balance\u201d with the reality of today. &#8220;When you look at 2024, and what it means, businesses have to deal with a lot today,\u201d Brachio explained.<\/p>\n<p>\u201cThey have to deal with geopolitics and misinformation and the advancement of AI and sustainability and climate change. So, it\u2019s making sure that we\u2019re able to have this long-time view, while businesses are dealing with everything that\u2019s coming at them today.\u201d But she believes it is entirely possible to be both profitable and sustainable, while recognising the growth at all cost era is over.\u00a0\u201cBusinesses have to manage their risks associated with sustainability. They need to think about what the regulatory requirements are. Are their customers asking for something different and how fast is that moving? Then they have to look at ways to innovate for the future.\u201d<\/p>\n<p>In consumer research carried out by the IBM Institute for Business, 93% of respondents said the pandemic had influenced their views on sustainability. The following year, 49% of consumers said they had paid a premium, an average of 59% more, for products branded as sustainable or socially responsible in the previous 12 months. \u201cConsumer behaviour is really important with respect to sustainability and thinking about whether they\u2019re willing to pay more for a sustainable planet,\u201d said Brachio.<\/p>\n<p>\u201cInflation and economic uncertainty have really created a challenge, even for those who want to make sustainable choices. They also have to think what will fit with their household budget. \u201cSo, what businesses need to do is make sure they\u2019re focusing on how you embed sustainability in a way that consumers can still afford and choose.\u201d<\/p>\n<p>There\u2019s also increasing pressure on businesses and economies to grow their nature-positive credentials, helping to reverse declining biodiversity.According to the UN, the planet is experiencing its largest loss of life since the dinosaur era ended, with one million plant and animal species now threatened with extinction. \u201cWe\u2019re starting to see a shift to more focus on nature and biodiversity. We\u2019re seeing new regulatory requirements that shine a light on transparency of the topic,\u201d said Brachio.\u00a0\u201cIt\u2019s making organisations step back and think, \u2018what are the issues from a nature and biodiversity standpoint that matter to us? Is it water, is it loss of natural habitats, is it an impact that we have on air and what is it we need to do as a business to address those?\u2019\u201d<\/p>\n<p>Artificial intelligence (AI) has been a big talking point at Cannes Lions in recent years and continues to be a discussion-dominator, with questions raised around whether it\u2019s a creative-killer or tool of new opportunity. Brachio believes it presents an \u201cincredible opportunity\u201d to drive innovation and change, highlighting: \u201cIt can help you better predict weather patterns. It can help you identify where you might have a methane leak that needs to be addressed.\u201d\u00a0 But she also warns, \u201cIt comes with a lot of energy usage. So, as we\u2019re thinking about AI, we need to think about how we use it for good, but also how we implement and build up data centres in a way that doesn\u2019t further contribute to the issues we face.\u201d<\/p>\n<p>Source: <a rel=\"noopener\" href=\"https:\/\/www.euronews.com\/business\/2024\/06\/17\/you-cant-be-green-if-youre-in-the-red-how-can-businesses-be-sustainable-and-hold-bottom-li\">Euronews Busines<\/a>s<\/p>\n<\/div>\n<p>The post <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\/csr-news-en\/you-cant-be-green-if-youre-in-the-red-how-can-businesses-be-sustainable-and-hold-bottom-line\/\">\u2018You can\u2019t be green if you\u2019re in the red\u2019: How can businesses be sustainable and hold bottom line?<\/a> appeared first on <a rel=\"noopener\" href=\"https:\/\/vastuullisuusuutiset.fi\/fi\">Vastuullisuusuutiset.fi<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[555,4495],"class_list":["post-131614","post","type-post","status-publish","format-standard","hentry","category-news","tag-csr-news-en","tag-sustainable-business"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/posts\/131614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/comments?post=131614"}],"version-history":[{"count":0,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/posts\/131614\/revisions"}],"wp:attachment":[{"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/media?parent=131614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/categories?post=131614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tietopankki.crnet.fi\/fi\/wp-json\/wp\/v2\/tags?post=131614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}